NASCAR BLOG

The Orlando Sentinel has made a decision to focus more on its local news. Doing so, the Sentinel will cut its national NASCAR coverage. Ed Hinton, one of the best and most popular NASCAR writers, will also be leaving the company. This decision is connected with the fact that NASCAR 

is one of the most watched sports in the U.S. and local news is very often neglected. Therefore, someone should care for the local news coverage and this mission has been taken on by the Orlando Sentinel.

Kasey Kahne, Nascar driver, is having a trial in Miami for assaulting a track security worker at Homestead-Miami Speedway last month. Archibald Hutchison, the victim, is 62. He is suing Kahne because of injuries he said he received on Nov. 16, when the young NASCAR driver pushed him at an access gate during the Ford 400 race weekend.
Kahne was charged with battery and released.

Team on the Newly Rechristened NASCAR Sprint Cup Circuit Introduces Groundbreaking 36-Race, $4,995 Sponsorships. This is a kind of an Integrated Marketing Campaign launched by Online Components.  According to BAM Racing, sponsorship programs for the team’s 2008 NASCAR NEXTEL Cup Series entry can now be bought online via eBay and other online auction websites. Such an opportunity has become available for the first time in the history of NASCAR.

New sponsors to secure their program online by December 31, 2007 (which is the pre-season deadline), receive a supplementary high-tech activation package concentrating heavily on the online activation of their sponsorship and provides an integrated marketing campaign for such a high profile sport as NASCAR which boasts 75 million fans.