The sponsorships seem to be dropping like flies in the Nascar sport right now. It’s a bit of a surprise because one of the few things that still seem to be getting people to watch. Racing is fun but it will be interesting to see which companies they are able to bring in to make up for the loss of the sponsors. The two most recent are two of the biggest liquor companies in the country, Jim Beam and Jack Daniels. They have both pulled out of their sponsorship. This comes on the heels of several other sponsors dropping. The sport will easily be able to bring back several more companies during the next few months. This has been a great year for competition, but the money hasn’t been flowing the way that it usually does. Once the upturn comes, the sponsor money will probably be back.