Besides being the second watched sport on TV, football was number one, NASCAR (The National Association of Stock Car Auto Racing carries a lot of fan power behind the sport too. An estimated eighty million people watch the races in the stands or at home. 2008 will see almost four billion in sponsorships toward NASCAR. There is a large chance for investment and return in the coming years and people are trying to get in on the deal now.

There has been a lot of buzz about what kind of car to use on the track this year. They have Chevrolets, Toyotas, and Camrys. The Hendrick Motorsports team swears by the Chevrolets. The Camrys have been dominant in their attack, while the Toyotas did get six places in the top eight fastest times.

Sterling Martin has lost his backing. The Morgan-McClure Motorsports team has shut down. Based in Abingdon Virginia, one of the owners stated that without backing and sponsorship, they could not feasibly run their cars. They have already had to let around thirty people go. The racing team had been in business for almost twenty years. This is a bad loss for some of the older and newer drivers.