Fri 29 Feb 2008
Introducing Crown Royal Presents Dan Lowery 400
Posted by Travis under NASCAR news
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29 year old Dan Lowery has won the “Your name Here” competition being sponsored by Crown Royal to pick a new name for the 2008 sprint Cup race to hold on may 3rd, 2008 at the International Raceway in Richmond. The race would now be called the “Crown Royal Presents The Dan Lowery 400”. Dan from New Waterford in Ohio was part of the new name unveiling ceremony and was part of several helicopters that flew over the Vegas Strip to a desert mosaic covering about 10,000 sq. foot. The Mosaic featured Dan Lowery’s name as part of the official identity and logo of the race which would take place at the Richmond Raceway.
There were over 10,000 entries submitted and applicants had to write their fondest Crown Royal memories when the drink was enjoyed responsibly. Lowery’s entry submission came out tops and now his name will be incorporated in all the race logos and associated merchandise. It would also be recognized and accepted by NASCAR and all associated media. He would also be part of the activities before the race and would be on hand to hand over the trophy to the winning driver on Victory Lane. He would be received and entertained during race weekend as a VIP guest along with a companion of his choice. This is the second year that Crown royal is sponsoring the Richmond race and it says it would sponsor the event next year, 2009 and hold another naming contest to give another adult fan a chance to contest to give another adult fan a chance to affix his name on the race.

