When the NASCAR truck race starts in 2009, it will carry a different brand than Craftsman. This name has always been synonymous with the NASCAR race series since its inception more than ten years ago. Sears, Roebuck and Co. that has always been the title sponsor since the racing series started in ‘95, is giving up this role after next year. NASCAR officials have not yet begun looking for a replacement, but they have more than a year to find a new sponsor.